Long code messaging rules Learn more. Businesses typically use them for marketing purposes, customer service, or 10DLC (10-Digit Long Code) is basically your regular phone number that has been charged for business messaging. long numbers, 10DLC, local communications industries about the new long code carrier rules, penalties, and fees. 10DLCis a way of facilitating application-to-person (A2P) texts with traditional long-code phone numbers. Benefits to local long code texting include: Brand awareness and credibility The messaging ecosystem also includes cloud-based services that require the use of a separate messaging client (e. You can keep your unregistered long codes if you plan to use them to send voice messages to your customers. 3% by the end of 2025. The United States has a defined range of short codes: 20000-99999 (five-digit) and 200000-999999 (six-digit) Conversational messaging: Long codes allow customers to initiate a conversation with a business through text messaging, similar to a customer service line. Here’s how each one works: Local numbers are 10-digit long codes that represent a A long code is a standard 10-digit phone number used for SMS messaging, including voice calls and text messages. A Messaging Service has settings that can automate sender Tell us if you see abusive content. Allowed on Short Code or Long Code with Content Message Text message delivering requested content or displaying instructions for how to access requested content. “Text FASHION to 72404 for the latest trends and offers”). Carriers are requiring transparency into message content and the type and purpose of the Long code messaging is the use of a standard 10-digit phone number to send a text, as opposed to short code messaging which uses 5-6 numbers. Message Sender Any service provider or other entity that uses a Short Code to originate or transmit message traffic to Consumers. Normal phone numbers are 10 digits by AWS End User Messaging SMS User Guide List shared sender IDs. ; Application Type: Select the campaign These rules are mandated by mobile carriers and The Campaign Registry in the United States to protect consumers from spam and ensure responsible messaging practices. If you see something you believe may violate our policies, whether in profiles, posts, messages, comments, or anywhere else, please report it to us. Requirements for 10DLC SMS Messaging Campaign Registration. S. Emily Champion Updated December 06, 2024 01:46. Passed in 1991, this law is designed to protect consumers from unwanted Enhanced bots use business rules and Omni-Channel flow to route conversations to and from a bot. , bulk A2P) long code messaging, but one-to-one/P2P messaging is also long code. Implementing 10DLC(10-digit long code) aims to protect consumers against spam and increase their reputation while allowing companies to use ordinary phone lines for texting. A2P 10DLC is a system that allows businesses to send application-to-peer messages using a 10-digit long code. To send short code messaging campaigns, you'll need to comply with carrier compliance requirements and applicable law. We go into more detail about the difference between sms short codes and SMS long codes in this article. Targeting and Eliminating Unlawful Text Messages . The system requires companies to use 10-digit long code text messaging. Toll-free Long Code. However, you won’t be able to use unregistered US long codes to send text messages. The purpose of 10DLC. They are local numbers with an area code like 415, 212, or 310 for a local messaging experience. The same Grandview Research study predicts that the SMS market will grow at an average growth rate of 20. 160. 2 Wireless Messaging Services 5 2. Because they’re shorter than regular phone numbers, they’re easier Getting a local phone number only takes a few minutes, and services like Google Voice will give you a free number for personal use. To prevent a future suspension, remember to abide by the Code of Conduct whenever accessing PSN. 3. 5. ). With short codes, you can send millions of text messages per day at rates up to 500 per What Is 10DLC Messaging? 10DLC messaging is a mandatory change affecting businesses using SMS messaging to communicate with customers. In fact, some still refer to 10DLC as “commercial long code. You could try to keep up with the shifting messaging policies. SMS Regulations by Country Regulations for SMS communication differ by country and carrier. After your brand is registered, proceed with the campaign registration: Select Add and begin by filling in the Application Type details:. Short Codes Vs Other Texting Numbers: What is the Difference? There are various text message short codes that exist out there. Advantages Know What’s Allowedand What’s Not . These allow businesses to send SMS and MMS messages to customers with local numbers. They are dedicated numbers you can purchase according to desired area codes. Major wireless carriers in the U. Notwithstanding their use of the word “campaign” to Twilio Messaging. Its key differences are: This page explains how mobile carriers are enforcing these new messaging rules. Long codes can only send a limited number of messages per second; while the default base for short code is 50 SMS per second, for long codes the rate is 5 SMS per second. Telnyx highly recommends customers complete 10DLC registration checks by setting up a Brand and Campaign to avoid significant extra charges and even fines from Carriers. Long code – A long code is a standard phone number (a 10-digit number in many countries) used to send messages. The name “short code” has to do with the length of the number compared to more common ten-digit long codes. 3 Scope, Limitations, & Disclaimer of Legal Guidance or Advice 6 3 WIRELESS MESSAGING ECOSYSTEM 7 3. 1 In the early to mid-2000s, the US carriers solved the inter-carrier messaging problem, causing Peer-to-Peer (P2P) messaging over long codes to take off. You’ll need to register both your Brand (your business) and your Campaign (your messaging Software providers offering SMS & MMS text messaging on local numbers, AKA 10-digit long code (10DLC) numbers, have been navigating new regulations and deadlines around 10DLC registration with The Campaign Registry (TCR). According to the State of Marketing report, 42% of millennials prefer SMS IRL. Select and purchase a United Kingdom long number: Short Codes: Five digits starting with 6/7/8 will be permitted 10DLC Long Code Messaging Program Evasion: A $1,000 pass-through fee if a program is found to be using techniques such as snowshoeing, dynamic routing, or unauthorized number replacement. Background: Text messaging is among our most popular forms of communication, quickly connecting people to friends IV. This has become an industry standard as lawmakers and carriers, including Verizon and T-Mobile, have set compliance rules that all businesses must adhere to. Swift’s messaging services are trusted and used by more than 11,000 financial institutions in more than 200 countries and territories around the world. The ability to tie all of this information together benefits the entire The Campaign Registry, or TCR for short, is a centralized place for registering 10-digit long code phone numbers for application-to-person messaging. 2. mobile operators have given a green light for application-to-person (A2P) messaging. Messaging Rules and Requirements. Rules that build trust. In some countries, your message is sent using a random long code. 153 (per message) Latin-1. Verified nonprofits and political campaigns may qualify for reduced long code messaging fees. Messaging Starting May 27, 2024, any new UK long code purchase for messaging or voice will require an approved UK RC bundle. A long code is a standard 10-digit phone number used to send SMS messages, or to send and receive voice calls. Find a Companies can send messages using standard 10-digit phone lines to increase the credibility and reliability of their messages. e. Before 2022, U. By text-enabling a local phone number, businesses can engage with stakeholders from a familiar area code, and drive higher engagement with two-way texting capabilities. Related: have been throttling or blocking unregistered traffic and imposing fines on companies that fail to comply with 10DLC rules. SMS compliance, including consent by messaging type, SMS laws, opt-in requirements, best practices and more. In the United States and Canada, toll-free numbers are limited to three messages/second. Businesses typically use them for marketing purposes, customer service, or International messaging. Identify code opt-in types. Search Long codes, a. Learn more For the benefit of all our customers, these guidelines are provided to help you comply with applicable requirements and to help ensure Twilio's platform remains compliant with global telecommunications ecosystem In this guide, we break down all things U. With the new rules implemented in early 2023, New U. 38=136, Unicode=70 Outbound long code: GSM 3. 6 billion by the end of 2025. Instead, companies used shared short codes, which are very expensive. a. k. for 10DLC messaging. Working with a Tier-1 10DLC provider like Infobip ensures the stability of the connection, and there’s no risk of being shut down because of bad If you’re a business that successfully managed to navigate the messaging industry’s requirements in 2022, give yourself a much-deserved pat on the back. ; Flexible: 10DLCs support a growing number of business messaging use cases. Messaging Requirements. Rules and Regulations Implementing the Telephone Consumer Protection Act of 1991 . 3. A landmark moment in Why use a Long Code. For example, (845)-580-6454. Great for franchise businesses, realtors etc, that want to have a local presence. SMS messaging shares the same features and capabilities as the other Genesys Cloud messaging channels that use ACD messaging to enable agents to respond to customer interactions. 153 (per message) Unicode. 13: Added Terms and Conditions checkbox requirements for 3. These Principles and Best Practices are intended to apply to messaging services that interoperate between cloud-based Strict rules are in place to regulate US messaging, which makes the right SMS implementation a deceptively challenging experience. 157 10DLC Opt-Out Requirements and Examples; 10DLC Company Identifier Requirements and Examples; 2008: 10-digit long code numbers for P2P texting come onto the scene, and start attracting business attention around 2009-2010. A registered 10DLC messaging campaign offers better delivery More recently, the introduction of A2P 10DLC regulations represents a further refinement of these rules, specifically targeting the use of long codes for business messaging to ensure greater security and compliance. Usually, other texting numbers are toll-free long codes and A2P 10DLC. AT&T has created a class-based system with different fee amounts depending on the class assigned to . 1 prevention of unlawful activities or deceptive, 10DLC is shorthand for a 10-digit long code. A long code is a 10-digit number used for peer-communication between two or more individuals. Message Platform Application through which messages are received and sent. Short code messaging is designed for mass texting and non-personal communications, saving time and money over more The rules tend to restrict messages to 160 characters and can often be censored for things like adding a URL in the message. This fine is for any evasion technique that a sender tries to use (snowshoeing, dynamic routing, etc. Short codes are five or six-digit numbers that support extremely high-volume messaging and are used primarily for SMS marketing and mass text alerts. resiliency, and flexibility to over 240 countries and territories 10DLC (10 Digit Long Codes) represents a new framework of regulations about business-to-individual text messaging, established and governed by The Campaign Registry (TCR). This Code of Conduct governs the existing Short Code Application-to-Person (A2P) messaging system and the AT&T 10-digit long code (10DLC) A2P To ensure the responsible use of text messaging and maintain compliance with all regulations, U. Provisioning time is how long this process takes in the given country. What is 10DLC? 10DLC stands for 10-digit Long Code. an app) that is distinct from and does not interoperate with wireless providers’ messaging networks. This ensures compliance with carrier and CTIA guidelines Meet CTIA Guidelines for Long Codes and Short Codes. Long codes also allow more tailored communication, which could improve customer engagement and satisfaction. Now you can include pictures, links—video!—and you don’t have to watch your character count. The impact of 10DLC falls into two categories: Carrier Fees and Registration Requirements. To review requirements set by other carriers or learn more about 10DLC as a whole, check out our 10DLC Overview. These long codes are useful way to allow your recipients to opt-out if you send messages using an alphabetic Sender ID, because Sender IDs only support outbound Verified nonprofits and political campaigns may qualify for reduced long code messaging fees. Unlike long codes, short codes are not voice enabled. While toll-free long code numbers are a more affordable option compared to short code numbers, they come with a number of limitations. Genesys Cloud SMS messaging allows agents to receive and respond to SMS long and short code messages. First, US and Canadian short codes have to be 5-6 digit phone numbers. This is how messages will be sent in the future. require that message senders register with the Campaign Registry prior to using an application to send any text messages from a 10DLC (10-digit long code) number (i. 1 CONSUMER (P2P) 8 3. Failure to do so can put your business at risk of legal action. Concatenation refers to the capability of splitting a message that is too long to be sent in one SMS into smaller pieces and then joining the pieces at the receiving end so that the receiver sees the message as one. Uses of Long Long Code Texting. Learn how purchase SMS codes and configure SMS messaging. Texting is a wonderful way to reach someone, with everyone opening messages within minutes, and it’s come a long way (you know, since like, yesterday) from its short code SMS origins. All for-profit businesses that engage in mobile Another downside to long code SMS messaging is that it has a much lower delivery limit than short code texting—a one-message-per-second limit set by carriers. Combined Long codes are also referred to as long numbers or virtual mobile numbers. Conversations exchanged between two subscribers; usually takes place via a long code phone number. In 2006, the carrier community and CTIA kickstarted A2P messaging by creating short codes to help brands communicate Short codes support high-volume messaging and can reach many different users at once. 10DLC, 10 Digit Long Code, is what texting platforms use to send text messages with 10 digit local phone numbers. a Sender ID is simply the displayed value of the person or business sending a text message. 3 Messaging Ecosystem Roles 8 3. 10DLC long-code numbers can support some international messaging needs. Specific to locality. A2P SMS Recent developments include the introduction of strict rules on reassigned numbers under the TCPA, emphasizing the importance of maintaining accurate subscriber lists. They are often used for One-on-one communication between a business and its customers. Read more. Rules and regulations Campaign registration. Long Code Compliance. 10DLC numbers were 10DLC is shorthand for a 10-digit long code. 1 maintain and conspicuously display a clear, easy-to-understand privacy policy 14 5. Review these considerations before setting up an SMS channel for a ten-digit long code or toll-free long code number. 6: New section - added details to CTA requirements for enhanced messaging IV. In the past, using local long-code texting was discouraged. Upload your Considerations for Long Codes in Service Cloud Use text messaging to help agents connect with customers even when they’re on the go. Short code (also called short numbers, Common Short Code, or CSC) messaging is commonly used to send business text messages and marketing campaigns to a user’s mobile device. An SMS short code is a five- or six-digit number used in SMS and MMS marketing. 38=136, Unicode=70 For additional insight into short Therefore, we don’t support the use of long codes. A short code When using international long codes in outbound SMS campaigns, you need to be aware of and heed country-specific regulations. 10DLCs are regular 10-digit phone numbers that are registered with carriers and enable organizations to The new requirements come in two categories: Brand & Campaign Registration and Carrier Surcharges for outbound messages. Keep the Momentum Going Find out how to create long code messages to communicate with customers and complete the Letter of Authorization (LOA) form. Following message rules is also very important. This comprehensive guide walks through the step-by-step procedure for registering a US SMS short code from AWS End User Messaging, which provides SMS capabilities to all AWS Once configured, your long or short code populates when you set up a campaign. Carriers in the U. 10-digit long codes (10DLCs) and Toll-Free Numbers (TFNs) are both options for A2P messaging if you get carrier approval. Stick to the rules when it using keywords. If your organization decides to For example, some carriers are kicking out long codes sent over P2P texting channels. Brand & Campaign Registration: Customers generating long code A2P messages are Already invested in short code? Many existing short code campaigns can be transitioned as-is to long code. Introduction. The registry keeps tabs on what brands have a 10DLC as well as their texting use case. 1 Purpose 5 2. require message senders to register with the Campaign Registry prior to using an A2P 10DLC, short for Application-to-Person 10-digit long code, is a messaging standard that allows businesses to send SMS messages to customers using standard phone numbers. All for-profit businesses that engage in mobile marketing must be TCPA compliant. communicative and fast customer support in the A2P messaging industry due to all the SMS rules and regulations nuances. It is also the short name frequently used to describe new peer-to-peer texting rules that are being implemented to hold senders accountable. Fast and straightforward: 10DLCs are easier and quicker to set up than short codes. Additionally, shared short codes (as opposed to dedicated short codes) allow many brands to use the same 5-6-digit number Research local regulations: Different states have different business texting rules. This forces us to either send text messages slower (100/min/message) and to spread them out across a bank of many phone numbers. SHAFT is an acronym that stands for sex, hate, alcohol Your organization can text from a local ten-digit long code (e. Finally, the longer numbers are more awkward to work into ad campaigns, posters, or other marketing materials. " Texting clients using standard 10-digit phone numbers from apps like Zoom is known as A2P 10DLC . When considering governance of actual phone numbers, the TCPA doesn’t have anything to do with provisioning short codes, long codes, or toll-free numbers, although how these numbers are used must still comply with TCPA requirements. Before you can start sending, your business must request and register one or more codes. SMS short code compliance and rules. For example, in the United States and Canada, long codes contain 11 digits: the number 1 (the country code), a three-digit area code, and a seven-digit phone number. When it comes to messaging compliance, adhering to the CTIA’s SHAFT rules is crucial for maintaining a responsible and lawful communication strategy. Long code messages are subject to carrier filtering, which means that if the carrier detects spam or fraud in the SMS message, the message may be delayed, or worse, not As of this year, in an effort to stop spam messaging, all major messaging API providers of business text messaging, (application-to-person (A2P) messaging), now require their customers to register their local numbers or 10-digit long code (10DLC) with The Campaign Registry (TCR). 10DLCs became available for A2P messaging in 2021 and are a great choice for businesses looking for high message deliverability and cost-effective messaging. Transparent Brands, CSPs, and messaging content are all known upfront, meaning both the “Who” and the “What” of a campaign are traceable. The Challenges of Using Long Codes. SMS Messages. For more information, see Regulations for Short Codes are 5- or 6-digit numbers that can send and receive SMS and MMS messages. Content Violation: $10,000. Short codes can only message users on carriers within the countries in which they are provisioned Another common way businesses have implemented business texting is through long code. Before, telecom companies blocked such use of long-code numbers, having created Common Short Codes for the purpose instead. 123-456-7890), toll-free number (e. 21-402 and 02-278 . 2 In the image above, West49 is running a Text to Join promotion using a short code 94949. But if you’re a business owner who wants to text from a 10DLC number — also known as a 10-digit long code, 10-digit local number, or just a local number — you’ll need to register your number and follow compliance rules. , a telephone number) to the wireless carriers’ customers. From activation to messaging traffic migration, we offer reliable services that allow businesses to register for 10DLC services. Compliance is a critical aspect of business SMS regulations. • Set Up Short Code Messaging Channel Short Codes are a proven, reliable and convenient way for businesses to interact with consumers for mobile marketing campaigns, information governments and all kinds of other organizations via text messaging. With a long code, your company can use the same Short codes are not subject to the throughput constraints of 10-digit long codes, which means that organizations can send their messages out to more people. Long code vs short code requirements. Use a call to action to engage your users. (US) and Canadian private short codes. N/A. By registering, companies (in this case Zoom customers) that send SMS The rules around 10DLC* messaging are complex and constantly changing. g. These guidelines provide you with the information you need to get up and running with short codes, resulting in higher message volumes, within shorter time periods, than long-code or toll-free numbers. Texts from 10DLCs can be sent to most international numbers. Long Code Messaging; AT&T 10DLC. At its core, this compliance model mandates that businesses send text messages exclusively to individuals who have consented to receive such communications. Get 10% off your next purchase by texting “1341” to 94949. Businesses sending messaging traffic via +1 long code numbers in the United Short codes are comparatively expensive, although the gap is smaller now that long code has new rules and fees. This guide outlines the best practices to ensure your messaging is in compliance with regulatory and industry standards. Long Codes are perfect for providing a personalized customer experience. Marketers often use them for data capture: customers are encouraged to opt-in for SMS marketing by texting a keyword to a short SMS number (e. (A2P) communication, while Long Codes are only allowed for person-to-person communication (P2P). Country or Region: Select the country or region where you plan to run your campaign. Not all that long ago, long code messaging was simply peer-to-peer messaging principles and best practices may 2023 3 5. Provisioning your A2P 10DLC number with Smarter Contact takes only a few easy steps. Reliable: 10DLCs are approved by all major US carriers. 10DLC stands for 10-Digit Long Code, a type of phone number used for Application-to-Person (A2P) messaging. 70. Long codes, or 10-digit phone numbers, are commonly used to send and receive text messages. Registration for 10-Digit Long Code A2P messaging. And while the changes might mean a little more work, reducing spam will make it worthwhile. g Toll-free messaging might be the cheapest option when you start adding up all the registration fees for long code. These rule changes mean that all messaging traffic sent from a Zoom Phone customer to a mobile number must be registered to the business that sent it. Console RC Bundle Submission Guide Twilio’s Guidelines for Short Codes detail the operational and regulatory requirements for using short codes to communicate directly with your customers through SMS. Short Code Requirements Here are some of our FAQs regarding the Short Codes and Long Codes available within the Marketing Cloud: Q) How do we provision a new Short Code or Long Co Intro: Short Code Messaging for Businesses. Refer to this article for 10DLC non-usage changes. 10-digit long code (10DLC) is the telecom term for the new way the US and Canadian mobile carriers provide application-to-person (A2P) messaging through local numbers. Text messaging is a direct communication channel that allows you to engage with your clients within seconds. However, there was no avenue for brands to utilize SMS messaging until 2006. An SMS long code is popular for one-to-one messaging and often used in customer service, mass notifications, and emergency alerts. It’s a particular phone number businesses use to send bulk SMS or MMS. ; Phone Number Type: Choose the type of phone number for your campaign (such as Local). Inbound long code: GSM 3. Just like a short code, it can be used to send SMS messages. Messaging Services: A Messaging Service is a container allowing companies to group global senders (long codes, short codes, toll-free, alpha senders, and WhatsApp) and enable intelligent sending. Or you could let TSG Global navigate the risky messaging waters for you. A 10-digit long code (10DLC) is a specialized phone number type that U. Providing reliable, secure and efficient messaging services to our community of users, Swift is the backbone of global financial communication. This article contains information about AT&T 10DLC. In the United States, you can only send messages using dedicated phone numbers. Learn more in Key Differences Between Short Code and Long Code 10DLC Numbers: Length and Format: Short Code: Typically 5-6 digits long, designed for high-volume messaging. A ten digit phone number. To help you use business text messaging effectively, we’ll talk about A2P 10DLC, its benefits, how to register for a 10DLC number, and how to comply with key messaging If you don’t do anything, unregistered long codes will remain in your account. Long codes do come with volume constraints. This rule is in force as spammers tend to use shorteners heavily. 8-12 weeks. The guidelines are enforced through compliance measures that businesses must adhere to when using 10DLC numbers for A2P messaging. Each has its pros and cons. There are a few rules and requirements when it comes to the wonderful world of short code texting. Register Your Brand: Customers will be required to register their brand/business to continue sending messages. In the US, the value of the SMS market is anticipated to reach around $12. It is important to note that This article provides answers to the frequently asked questions about 10DLC. You can refer to this glossary to better the terms used for 10DLC Compliance. Build Your Opt-In List Other regulations include the FCC SMS long codes rules; and the STIR/SHAKEN regulation for calls. Volume requirements. Using short codes results in higher message volumes, within shorter time periods, than long-code or toll-free numbers. 6 III. Following Facebook Messenger, SMS is the second most popular mobile messaging service in Canada, capturing 68% of the population. In other countries, your message is sent using a shared short code. It's kind of the gold standard for how businesses text their customers, and the carriers are not playing around with 10DLC stands for 10-digit Long Code. Oh, and don’t miss our Step-by-step guide to 10DLC messaging that outlines a 5-step process of moving P2P Long Codes and Shared Short Codes over to 10DLC. Introduction to 10DLC. Long Message. Introduced in 2021, 10DLC has become virtually mandatory for businesses sending local text messaging traffic via US (+1) long code numbers in the United States. Campaign Registry. N/A Clickatell offers a guide to SMS messaging regulations and restrictions to take note of before you start sending SMS messages to the United Kingdom. it also comes with unique rules. 134 (per message) Forbidden Content Topics: T-Mobile’s requirements for supporting messaging programs on Shortcode, Longcode, and Toll-Free on the T-Mobile network are outlined in this guide: Consumer versus Non-Consumer Texting ¶ ¶ AT&T. If you don't have a dedicated US phone number, your message isn't What’s the difference between short codes and long codes? Alongside short codes, you’ll likely see the two types of long codes mentioned when looking into business texting numbers. Content violation involves sending The advent of 10DLC (10-digit long code) enabled a transformation in the approach companies took to initiate safe SMS campaigns with high deliverability. Furthermore, messaging speeds are faster. 10-Digit Long Code Toll-Free Short Code; Regular phone numbers. Short Code Rules and Regulations. SMS. , long code, short code, or toll-free) - as Application-to-Person (A2P) messaging. The purpose of messaging industry rules are the same or similar to email and phone communications, meant to ensure that messaging is received only by individuals that want to receive messages. Mobile carriers take these requirements seriously, and failing to comply can result in message blocking or filtering. That’s no easy feat! If you have any outstanding questions about long code messaging, please visit our Knowledge Base to learn about The Campaign Registry, 10DLC, and carrier updates. Around 65% of the global population uses Short Message Service or SMS communication. 10DLC supports business (i. 10DLC offers businesses a cost-effective way to send high-volume, application-to-person (A2P) text messages. UCS-2 support. Long codes support MMS in the United States and Canada. Now we use the terms “long code” and “10DLC” interchangeably, but in reality they don’t completely overlap. Starting September 30, 2024, all UK long codes will require an approved UK RC bundle to send messages or make voice calls. Although similar to the existing long code, 10DLC is a reliable messaging channel with throughput levels suitable for SMS campaigns and is sanctioned by the mobile operators. 8: Removal of Common Long Code section – included a brief description about Common Long Codes in II. After completing 10DLC registration, brands can send SMS messages with increased throughput and deliverability—capturing the benefits of short codes without the 10-digit long codes, or 10DLC, are carrier approved local phone numbers that allow businesses to send text messages to customers, prospects, candidates, employees and more. Long Code (10DLC): A standard 10-digit phone number, resembling traditional local phone numbers. 1 Background 7 3. There are two types of long code channels: toll-free long code numbers and local long code numbers. 10DLCs allow businesses to send text messages directly to Warning: Due to carrier regulations, the maximum rate at which you can send long code messages is limited: US and Canada long codes – 1 messages/sec; US/Canada toll-free numbers – 3 messages/sec; All other numbers outside of North America – 10 messages/sec; If you exceed the maximum rate, your messages will fail to send. GSM. (depending on country requirements). Content Violation: A $10,000 pass-through fee for each unique instance of the third or any subsequent notification of content violating the T-Mobile Code of Your organization can text from a local ten-digit long code (e. Message Delays Long codes are essentially phone numbers, and therefore, they have limitations that can delay message delivery, depending on the carrier. Notes: Refer to this glossary to better understand the terms used for 10DLC compliance. 4: Removed Long codes in these countries only support inbound messaging. SMS long codes and dedicated short codes (vanity codes and random codes) are examples of With Twilio you can get long codes on demand for local, national, mobile, and toll-free numbers in 50+ countries. Forbidden Content and SHAFT Business owners who use Zoom to send text messages to consumers in the United States and Canada need to comply with Zoom's 10-Digit Long Code rules. All A2P messages originating from Twilio are subject to this Messaging Policy, which covers rules and /or prohibitions regarding: 10DLC (10-Digit Long Code) is the industry-standard system for businesses to send Application-to-Person (A2P) text messages (SMS and MMS) using standard 10-digit phone numbers in the US. Example of a 10 digit long code in Structurely What are the benefits of A2P 10DLC? You can either use standard long codes, toll-free long codes, or short codes. (A2P) messaging via standard 10-digit long code (10DLC) phone numbers. 1. Some 64% of consumers think Feeling overwhelmed by the technical jargon? Read below for a general overview of the new requirements that impact brands and businesses sending SMS or MMS. Common use cases are: Alert notifications Two-factor authentication (often abbreviated to 2FA) Mobile coupons and marketing promotions; Long Code vs. Whereas customers can reply to long codes, short codes are mostly one-way. Until 10DLCs, regulators only allowed short codes to be used with software-controlled 10DLC stands for a 10-digit long code. Genesys customers are ultimately responsible for The move to 10DLC is designed to protect consumers from spam and phishing messages. Long codes were originally designed for person-to-person (P2P) messaging, so businesses using long codes are subject to carrier filtering that can interfere with message delivery and block SMS. Apply for a Short Code. 67 (per message) ASCII. Financial messaging services. It’s relatively common to see companies get in trouble because a message evolved after a campaign was approved, and is no longer aligned closely enough Concatenation refers to the capability of splitting a message that is too long to be sent in one SMS into smaller pieces and then joining the pieces at the receiving end so that the receiver sees the message as one. By registering, companies (in this case Zoom customers) that send SMS Cons of Long Code. However, they have drawbacks. wireless carriers now require all businesses sending messages from 10-digit long code phone numbers to register those phone numbers and provide information about their texting use cases. Registration Requirements. 10DLC (10-Digit Long Code) is a business messaging system that allows companies to send SMS and MMS using standard 10 Long codes provide a cheap alternative for companies beginning with SMS marketing or with a lesser message volume. If you’re new to creating messaging campaigns, we suggest writing and reviewing your first message or two before you think about registering an actual campaign. Advantages of long codes. Information regarding the application process, including forms, guidelines and code of conduct. Short Codes allow customers to opt into a company’s messaging campaign by texting a keyword to a specific Short Code number. Long Codes are a great choice for many businesses looking to quickly bring SMS into their communication strategy. For more info, see our docs: UK Phone Number Regulation. A typical phone number (e. . In this article. If you have the SMS messaging add-on, you can create and send SMS messages from Marketing Cloud. If your suspension is temporary, you will be able to use your account once your suspension ends. A long code number will look similar to a regular, local business phone number and include 10 digits. 2 implement reasonable physical, administrative, and technical security controls to protect and secure consumer information 14 5. If your organization wants to be able to maintain contact with your customers via text, you need to be aware of each carrier’s rules. You’ll continue to pay $1 per month for each unregistered long code. This page explains how mobile carriers are enforcing these new messaging rules. Also mass messages can look like spam when they are all coming from the same source number. 10DLC Long Code Messaging Program Evasion: $1,000. 140. 1. However, if your company or Provisioning is the process of getting the sender ID approved and registered with mobile networks (depending on country requirements). 3 content 14 5. To send Application-to-Person (A2P) SMS messages using 10 digit long codes (10DLC), businesses must complete brand registration and campaign registration. If you use a long code to send more than a few hundred messages in a day, your messages will be in danger of being marked as spam and filtered–or, worse, your long code could be fully 10 Digit Long Code (10DLC) Best Practices. Both long codes and short codes call for Determine your SMS code requirements. A2P 10DLC With Smarter Contact. carriers limited long codes to P2P (person-to-person) messages, which meant they couldn’t be used for high-volume business applications. 4 01/01/2018 II. Research the states relevant to you before sending any messages. 2 The Evolving Wireless Messaging Ecosystem 7 3. A2P (Application to Person) 10DLC (10 digit long code) is the standard that United States telecom carriers have put in place to ensure that SMS traffic to US end-users through long code phone numbers is verified and consensual. As used here, the term “campaign” can be confusing. Key Rule to Remember: Long codes can send only one message per second, and may get suspended for sending to more than a couple hundred unique contacts per day. 3 conduct regular security audits 14 5. Table of Contents 1 EXECUTIVE SUMMARY 4 2 SCOPE 5 2. When it comes to messaging compliance, adhering to the CTIA’s SHAFT rules is All your long code message-enabled numbers with Flowroute will be treated as 10DLC numbers. Traditionally, businesses that What is an SMS long code? An SMS long code is a standard, 10-digit number. If you follow the rules, however, long code (10 DLC) costs are manageable and in the same price range as the AWS End User Messaging SMS is an application-to-person (A2P) text messaging service that provides SMS, multimedia messaging (MMS), and text to voice messaging. In other words, you can't use these long codes to send messages to your recipients, but you can use them to receive messages from your recipients. For example, send a prompt to a The acronym "A2P 10DLC" denotes "Application-to-Person" and "10-Digit Long-Code. As a reminder, please note Shared Short Codes that are not controlled Be sure to check your email for a message from us explaining why you have been suspended and how long the suspension will last. 10DLC (10 Digit Long Code) 10DLC (10 Digit Long For instance, an app sends you a code from a short code to help you log in to your account on another device. The registry aims to make business texting more secure and trustworthy. 10DLC messaging lets businesses send sanctioned Application-to-Person (A2P) messaging traffic over local phone numbers, also A long code is a standard 10-digit phone number used to send SMS messages, or to send and receive voice calls. Long Code A long code (typically 11 to 13 digits long) is used in multiple countries and includes a country code prefix. regulations and requirements are affecting 10DLC text messaging campaigns, and compliance with these protocols and restrictions are critical to the ongoing success of businesses that depend on 10DLC texting and SMS marketing to stay in touch with customers. For information about the latest carrier requirements and fees, see our 10DLC Overview. 800-123-4567), SHAFT Rules. are implementing requirements that all A2P messaging uses 10DLC-registered numbers on their networks. These numbers can be used for both voice and text messaging and is most commonly used areas like business, recruiting, human resources and education. Twilio treats all messaging transmitted via Twilio’s platform - regardless of use case or phone number type (e. If You wish text messages to be delivered to customers or prospects in the United States, then You must register with the Campaign Registry through the Zoom Admin portal. If you want messages to come from a local number, long code is still your best option. Twilio also solves common complexities that arise for business scale messaging programmatically. 2010-2017: A2P SMS via 10DLC for business goes unsanctioned, but the CTIA publishes several revisions on best practices. Here are a few use cases in which long code comes in handy: 1-on-1 customer communication; Provide customer service using SMS Application-to-person 10-digit long code numbers (A2P 10DLC) are dedicated routes for US business messaging. With 10DLC, businesses can send SMS and MMS text messages using long codes with higher throughput rates than P2P long code traffic. Since March 1, 2022, businesses must send all long code SMS and MMS traffic Messages are sent soon after the Campaign Registry User provides their connectivity partner with a Campaign ID. You can also use Toll-Free numbers and short codes to send messages from Twilio to people in the US. Report and Order and Further Notice of Proposed Rulemaking - CG Docket Nos. However, these codes have throughput limitations: In the United States and Canada, long code numbers are limited to one message/second. Sender ID display name rules in AWS End User Messaging SMS. 12: Added requirements on disclosures for mobile web IV. (10 Digit Long Code or 10DLC) for messaging, whether the purpose is This approval comes about by registering the local long code number with a verified 10DLC brand and campaign. Long codes. Your clients prefer you to connect with them over mobile messaging platforms. 5 weeks. ” The addition of 10DLC lines for A2P long code Local Long Code: NO *Exclusively for local companies (GST and PAN numbers are required in order to prove the company is local). Opt-In and Opt-Out. A short code is a 5 or 6-digit number, similar to a phone number, used by Regardless of whether you are using long code, toll free numbers, short codes, or some other means of messaging, senders must acknowledge and act on all opt-out requests. WHAT IS 10DLC? 10 Digit Long Code (10DLC) is the sanctioned standard for non-consumer (A2P) text messaging utilizing a traditional 10 digit phone number. This article explains what a 10-Digit Long Code is, who needs to follow Zoom's requirements, Navigating 10DLC Compliance Requirements. These numbers aren’t just longer, but they also fit different uses best. A 10DLC-registered long code number can support moderately large volumes of text messages. Short codes are ideal for mass text campaigns due to their high throughput, while long codes or toll-free numbers might be better for personalized communication or customer service. This depends on your specific messaging use case. Obtaining and using SMS short codes in the United States requires a thorough understanding of the detailed application process and strict requirements set forth by mobile carriers. Long-Code Number . 10DLC messaging lets businesses send sanctioned Application-to-Person (A2P) messaging traffic over local phone numbers, also Messaging Rules and Requirements. A2P Messaging Consent. Carriers require all A2P Long Code SMS messaging traffic to be registered and moved to sanctioned 10DLC route ASAP. New Requirements and Some Advice from Commio’s SMS/MMS Experts. uod hqsk xssgcz ttaqa ulrdtp vvr etbkhy afjr ytrpfsu wdhn qtwlp zdv ipe ftwmyb mzo